The press release remains the cornerstone of PR

“The press release remains the cornerstone of PR” by John Pilmer

“As new technology emerges, entrepreneurs, marketing and PR professionals will have to find new ways to meet the demands of their audiences. For now, the press release remains a strong foundation to help reach those goals.” -John Pilmer, The press release remains the cornerstone of PR

John Pilmer discusses why Press Releases have been (and still are) so important in the public relations industry, and why practicing and learning the skills needed to compose a good one is a necessity.

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