Public Relations and Photography

When the public relations profession is mentioned, people commonly think of writing, organization, time-management, an eye for detail and computer skills. These are especially important if you want to excel (no pun intended) in the field of PR, but would you believe me if I told you that a popular hobby could give you an edge above your competition? Even if you do not have a passion for photography, it still may be very valuable to know how to work a camera and what makes a good picture.

According to an article on, “visuals are playing an increasingly important role in companies’ PR and marketing efforts. A good photo can increase visibility for your news release, and photo-sharing sites like Pinterest and Instagram are more popular than ever.”

Studies also show that the more eye-catching photos there are, the more views the online press releases can receive. We, as humans, are visual beings and nearly all of us would choose books with pictures rather than without. When a story is covered, a picture is usually at the very top of the page.

Taking a picture is not a hard concept to figure out, but a few tips to remember are to make sure there is good lighting and to take more than one. Lighting is the most important concept of photography. Natural lighting is the best, but the flash may be necessary. Capture the most important shot that will attract as many people as possible. A great photographer always takes more than one photo; three or four is best. It is not unusual for photos to be blurry or out of focus – this leaves room for error.

Visual sense is so important in PR. Before any convincing is done, attraction to your subject must be given. Photography is an incredible tool to public relations. Some may even say there is no story without a photo. We all can, and should, use photography to our advantage when enhancing our marketable skills.

Source: “Tips for Using Photos for PR (#ConnectChat Recap).” Blog. N.p., n.d. Web. 26 Nov. 2015.

Mackenna Drazich is sophomore public relations major at Waynesburg University. She is a general body member of WUPRSSA and an account coordinator for Brick Communications Firm, the student-run firm. Mackenna also plays basketball for the women’s basketball team.



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