What do you do when you first wake up in the morning? Do you take a shower? Do you eat breakfast? Do you check your phone? I would guess that the majority of people would say that they would check their phones every morning first. And why not? You can get all the latest updates on what is going on in the world. Cell phones are essentially the most basic form of 21st century technology, and public relations can greatly benefit from technology’s usefulness, even though it cannot always fix a problem.
The best and most common example of technology is the use of social media. This generation may not read newspapers anymore, just like some may not want to wait until the evening news. Instead, they use the likes of Facebook and Twitter to keep up with trending topics such as the 2016 electoral debates that are happening, or reading reviews of the Grammy Awards. These forms of social media may be the most basic, but in public relations, they can be the most beneficial.
Emailing is another easy way to communicate. This, next to using the phone, is a way of getting in touch with clients. The best part is, you can reach many clients at once because of it, even more than a cell phone could, considering that a phone can usually only send a mass media message to 10 people at once. Most people get the idea that when speaking on the phone, you need an immediate response, especially since phones are used so commonly and since almost everyone carries their cell phones with them, myself included. With email, you sometimes expect not to get a response right away, and that seems to have some kind of comfort.
It’s essential that you find that happy medium between using technology too much and not using it at all. Yes, some can run the risk of being consumed with using technology, but those who don’t use it do not seem to be the best at keeping up with all that is happening in the world. Technology is essential in all career fields; public relations is just one of those fields. Without technology, there wouldn’t be ways of getting information to multiple clients, there would not be ways of reaching out to potential clients, and above all, you would not be able to show everyone what you can really do.
We can all agree that technology is one of the best things that you can use, not just in public relations, but in all aspects of life. I wouldn’t be able to do many of the cool things I do if there wasn’t any technology. Just be careful how you use it though; it can be just as hurtful as it can be helpful.
Adam McKnight is a sophomore public relations major. He is a member of Waynesburg University’s Public Relations Student Society of America, and a member of Red Brick Communications, the university’s student-run public relations firm. An avid tennis player, he hopes to one day pursue a career related with the sport he loves. Adam also loves watching television, spending time with his friends and playing video games.