5 Public Relations Lessons From Disney Movies

If you are anything like me, then your childhood was nothing but outdoor adventures and Disney movies. Little did I know that Disney was helping me prepare for my future career. Here are five public relations lessons from Disney movies:

Cinderella taught us: Have courage, be kind and, most importantly, be transparent

One of the most classic Disney movies, Cinderella, taught us how to always have courage and be kind. To me, that is being transparent. Public relations professionals know that transparency is key; but having courage and being kind is just as important. You must have courage in yourself inorder for your client to have trust in you.

Aladdin taught us: Rebranding is not always a good thing

Yes, sometimes change is for the better; sometimes change is needed. However, it sometimes does not work either; we learned this from Aladdin. When Aladdin became infatuated with Jasmine, and wanted to impress her, he made himself what he thought she wanted. In turn, Jasmine fell in love with the original Aladdin. This relates to public relations. Sometimes your client needs some public attention, however, rebranding is not always the answer. Basically, your brand is your image and your image is important so always remain true to who “you” actually are.

Snow White taught us: use your network

Snow White develops a great group of friends with the seven dwarfs. They become so great, that they played an instrumental part in Snow meeting the prince and defeating the Evil Queen. Each dwarf used his special “skill” in order to help Snow. This can happen when you use your network and your friends. You never know when your connections can assist you, or you can assist them. Be open to getting to know everyone, despite what they may initially seem like.

Dumbo taught us: Focus on what makes you unique

Be different, stand out; it is important to know what makes your client or organization special, and what makes them stand out from the crowd. The more unique your ideas are; the more people will notice. This can give your client great, positive and eye-pleasing publicity.

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The Princess and The Frog taught us: Know the ins and outs of your organization or client

A direct quote from the movies is: “when you find out who you are, you’ll find out what you need.” Public relation practitioners know this is extremely important because you need to know your organization or client’s needs. Knowing specific details about your client is beneficial because it is easier for you to communicate your message to the target publics. You pose as the voice to the media for your client – knowing their message allows you to better represent them.


Taylor Pieper is a current senior pursing degrees in public relations and digital design at Waynesburg University. She serves as the fundraising coordinator the Waynesburg University Public Relations Student Society of America Chapter, as well as the vice president for Waynesburg University AIGA. Taylor hopes to pursue a job as a wedding planner post graduation. 

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