2016 PRSSA National Conference Session Recap: Perfect Planning

Session: Perfect Planning

Presenter: Theo Tyson, trinity productions llc

Recap: My favorite session at this year’s National Conference in Indianapolis was the “Perfect Planning” session with Theo Tyson. Spunky and passionate, Theo is a professional I want to emulate in my future public relations career. She explained that event planning is “more than just planning a party.” but asking people for their time, which is their most valuable commodity—something we as event planners must remember in our preparations. Theo described event planning as “just an extension of storytelling” within the public relations profession. She explained that while you can never really have “the perfect event,” people in attendance can have the perfect experience, and they will if event planners follow a few simple guidelines.

Key takeaways:

  1. When it comes to production and planning, you can’t do it alone—take time to prepare and brief your team or staff
  2. Pieces to the planning puzzle: budget, entertainment, security, collateral, guest lists, insurance, lighting, audio/video, hospitality, location and parking
  3. In event planning, one size does not fit all—coordinate all event elements and know who your guests are, where they are and when they will be there
  4. It’s not a matter of if something goes wrong but when—go into an event as prepared as possible with checklists, emergency contact sheets and as many backup plans as possible
  5. Do everything in your power to make your event memorable, authentic and experiential

Maura Fenske is a junior public relations major, and journalism minor, at Waynesburg University. She serves as Chapter President for the Waynesburg University Public Relations Student Society of America, and as an Account Specialist for Red Brick Communications. Maura hopes to combine her passion for public relations, writing and sports in her future career.


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