2016 PRSSA National Conference Session Recap: One Client vs. Many

Session: One Client vs. Many

Presenters: Patti Temple Rocks, Golin Chicago and Jennie Ecclestone, GMC Communications

Recap: During this session, Patti Temple Rocks and Jennie Ecclestone, presented about the difference between working in corporate and agency public relations. Speaking about the pros and cons of working with multiple clients versus one main brand, they led a healthy discussion about the benefits and hardships of working in both capacities.

Key takeaways:

  1. If you have the entrepreneurial itch, scratch it; open your own business
  2. You will not be an expert overnight
  3. Give yourself time to develop as a professional

Cassidy Graham is a senior public relations and digital design major with a marketing minor. She serves as the firm director of Red Brick Communications as well as Chapter vice president of the Waynesburg University Public Relations Student Society of America. Post graduation, Cassidy plans to pursue her passion of public relations and marketing to hopefully work in the corporate sector. Follow her on Twitter, and connect with her on LinkedIn.

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