Waynesburg University Public Relations Student Society of America Chapter members are big fans of Mr. Steve Radick.
Steve has been a friend of the Chapter for several years now; coming to speak at last April’s Regional Conference and meeting up to chat with members at National Conference in both Atlanta and Indianapolis. Steve graduated from Bethany College, located about 30 miles northwest of Waynesburg, and was originally a broadcast major.
“I wanted to be an ESPN anchor, but then I realized I didn’t really want to do everything else that came along with that,” said Steve. “As I was doing that, I found I had a draw to the interpersonal communication and didn’t really care for all the behind the scenes stuff. I discovered then that I have a natural ability to connect with people.”
As Steve continued his foundational communication courses, he was enrolled in an introduction to public relations course, which turned out to be the catalyst in his move to the public relations major at Bethany. His vision of a public relations career then was “media relations – no social, no content marketing, mostly writing press releases and providing counsel and reputation management.”
While Steve does some of those functions at his current job, he says his public relations career is “totally different” than what he expected. He now serves as the vice president and director of public relations at Brunner in Pittsburgh, and his job description is far-reaching.
“Every day is very different,” said Steve. “Some days it’s writing, some days it’s monitoring, other days it’s research and analysis. Tomorrow I have interview at KDKA; today I was doing strategic recommendation around a Cyber Monday promotion. The one common thread is that I am always writing.”
Steve’s favorite part of his job at Brunner?
“Anytime that I can help my coworkers at Brunner or clients see beyond the marketing and see the value in actually connecting in a more human way,” he said. “Anytime I can help these marketers come down out of their ivory towers and actually, humanly connect with people, that’s always a very powerful win – one we don’t get to see often.”
The wide skillset and strong communication ability that Steve possesses stands as an example for those entering the field. He encourages students not to pigeon-hole themselves into a career that is strictly public relations, but instead to branch out.
“PR is wonderful in that it gives you a broad set of skills that can be applicable in a range of careers,” said Steve. “You shouldn’t look for a job in PR as much as you should look for a job where you can take what you’ve learned in PR and apply that.”
Maura Fenske is a junior public relations major, and journalism minor, at Waynesburg University. She serves as Chapter President for the Waynesburg University Public Relations Student Society of America, and as an Account Specialist for Red Brick Communications. Maura hopes to combine her passion for public relations, writing and sports in her future career.