Which Public Relations Gingerbread House Are You?

We all have an idea of what future public relations careers we aspire to have, but sometimes it can be difficult to put it into words for someone unfamiliar with the wonderful world of public relations. If a friend or family member happens to ask you this Christmas, “What do you want to do with your public relations degree?” put it in “gingerbread house terms” for them. A gingerbread house says a lot about a person’s likes, dislikes, personality, etc. If you’re not sold on this idea yet, take a look at these gingerbread houses to see which one corresponds with your PR personality!

The Media Relations Motel

This gingerbread house is well-kept and perfectly presentable. If you plan on working in media relations, it will be your job to clearly communicate your company’s campaign to media outlets. As the one gummy bear stands in front of all the other gummy bears, you’ll be doing the same as the spokesperson for your company at press conferences and other media-related events.

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The Internal PR Pad

While there are gummy bears outside of this house that your company will need to communicate its message to, your focus as an internal PR professional will be on those inside of the house. If you want to work in internal PR, your main goal will be making sure the communication within your company is the best it can possibly be, so that the external communication will be just as successful.

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The IMC Crib

If you want to be an Integrated Marketing Communications (IMC) professional, this is your gingerbread house. The multiple licorice strands, all of the same color, represent the cohesive, singular voice that you will have to create through combining all parts of your communication campaign. The five sides of the house represent the five KSAs (Knowledge, Skills and Abilities) that are crucial for IMC professionals to have. You will need to be equipped with all of these things if you plan on working in IMC, just like this house needs all of these pieces in order to not collapse.

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The Crisis Edifice

If you want to work in crisis communications, it’s probably because you like a good challenge, like making this gingerbread tower, right? It definitely won’t be an easy job, but working in crisis communications will always keep you on your toes and be extremely rewarding.

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The Agency Abode

This house offers a little bit of everything, just like a PR agency. As someone interested in agency life, you’ll need to go above and beyond as a PR professional and be expected to have expertise in multiple areas. No matter what content you end up creating, your goal will always be to please your client.Screen Shot 2016-12-25 at 11.41.57 AM.png


Olivia Kelley is a sophomore public relations major at Waynesburg University. She serves as the historian for Waynesburg University’s Public Relations Student Society of America Chapter, and as an account specialist for Red Brick Communications. Follow her on Twitter and connect with her on LinkedIn.

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