Defining Characteristics of PR Students

Being a nurse requires special characteristics; as does being a doctor, a lawyer, a banker, a teacher, etc. Just like any profession, public relations students have a combination of qualities and characteristics that may not be the same as other industries. Here are five characteristics that many public relations students share:

Informed.

If you ask a public relations student if they have heard anything about a big or breaking news story, the answer is probably yes. As public relations students, we should stay informed about what is happening on campus, in close tows, in the country and across the world. It is our job to understand how a company or organization works, how the industry works and understand how the media operates. If we aren’t aware of what is going on, we can’t be proactive and we can’t learn.

Organized.

Involved public relations students and practitioners alike are very, very busy. Keeping track of due dates, meetings and events is extremely important. If you are a public relations student, chances are you have a planner that you write everything down in, as well as take everywhere with you. Staying organized allows us to be ready for anything.

Adaptable.

Public relations students understand the value of being flexible and adaptable. Our job is to make things happen, and sometimes, things don’t work out the way that we plan. Public relations students see the big picture, and understand that there are multiple ways of getting there. We are taught the importance of creativity and thinking outside the box so we can adapt and handle any situation.

 Good at Multitasking.

There are days where you have meetings, assignments due and events to plan. Most public relations students are good at doing multiple things at once, and somehow getting it all done on time. When we work in the field, we will most likely have more than one project to work on at a time, so being able to multitask is important.

Love of Writing.

While some may not love writing, every public relations student has to like writing in some way. Writing is the foundation for almost everything in public relations. We use writing to become storytellers for our organizations and brands. We have to understand what type of writing to use to evoke emotion. We use our writing skills when social media posts are created. We are responsible for communicating for our organization, which we accomplish through writing.


Gabrielle Coy is a sophomore public relations major at Waynesburg University. She serves as the social media coordinator for Waynesburg PRSSA, as well as a project manager for Red Brick Communications. After graduation, Gabrielle hopes to pursue her passions within the public relations field and work within the nonprofit or crisis communication sector.

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