Regional Conference Session Recap: “The Ultimate GOAL”

Session: The Ultimate GOAL

Presenter: Jennifer Bullano, Director of Communications, Pittsburgh Penguins

Recap: The sports industry is competitive, and the secret to success does not exist. While being the Director of Communications for a highly profiled and successful sports team is often challenging, the final product is always worth it. Jennifer Bullano shares her experiences of working for recent Stanley Cup champions, the Pittsburgh Penguins, and the challenges she faces as a female in the sports industry. Bullano gave advice to young practitioners about how to manage work, success, and stand firm as a woman in a male dominated industry.

Key takeaways:

  1. You have two ears and one mouth – it is important to always be listening.
  2. Sometimes you have to step back from your work and enjoy the wonderful happenings surrounding you.
  3. Everyone has to start somewhere before reaching their goals.
  4. Never let anyone underestimate you.

Nicole Tobias is a freshman public relations major at Waynesburg University. She is the High School Initiative Presentation Coordinator and Local Events Chair for the Waynesburg University PRSSA Chapter, and serves as the Public Relations Director and an Account Specialist for Red Brick Communications. She is also a student ambassador for the university’s Office of Admissions.


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