A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view, without the goal of making money. There are currently 1.5 million nonprofit organizations in the United States, that’s 1.5 million job opportunities. But why work for a nonprofit? Here are three reasons why you should!
You get many different experiences.
Depending on the size of the nonprofit, you may be a part of a team or you may be the only line of defense that they have. You will do everything yourself, like write press releases, handle social media, fundraise, create factsheets on your organization and whatever else they need. As public relations professionals, we wear many hats. We deal with the media (media relations or press relations), handle special events and promotions (publicity, meeting, planning), seek to further the client’s interests with the various “publics” in which it needs to communicate, monitor and report on developing issues, legislation and regulations that impact the organization’s area of concern (issues management, public affairs, crisis management) and manage and put into place the organization’s communications program (publications, speech writing, promotional writing).
Make a difference.
Working for a nonprofit gives you the opportunity to make a difference in the world. Even if it is a small success, it is better than no success at all. There are many different nonprofit organizations out there that will match with your interests that help what you are passionate about. According to grantspace.org, 57 percent of nonprofits are for health services, 15 percent for education, 13 percent for social assistance, 7 percent for civic associations, 3 percent for arts and culture, 2 percent for professional services and 4 percent for other. This just proves that you can find your place in the nonprofit world, and make a difference. After all, you have to be different from the world if you want to make the world different.
If you are interested only for the money, then a nonprofit is not for you. The purpose of nonprofits is so much greater than how much money they make. It takes a lot of passion to work for a nonprofit. If it is not something you want to put hours of hard work in, then my advice is to try a different sector of public relations.
Taylor Pieper is a senior pursing degrees in public relations and digital design at Waynesburg University. She serves as the fundraising coordinator the Waynesburg University Public Relations Student Society of America Chapter, as well as the vice president for Waynesburg University AIGA. Taylor hopes to pursue a job as a wedding planner post-graduation.