Building Better Relationships

Everyone knows that relationships are a necessity in life – whether it be personal or professional. Do you know what all relationships have in common? The commonality is that any relationship, no matter how good, can always be improved upon in some shape or form. How do you do that? Let’s take a look.

1. Understanding.

Any relationship has to have both sides come to understand each other in a variety of different ways. Public relations is no exception; when it comes to a client being able understand what’s going on, and for an agency or corporation, to understand the client. If there’s no understanding on either side, the relationship is doomed.

2. Take your time.

Sometimes a major problem in any relationship, personal or work-related, is that it can move too fast. In public relations, there’s usually a need for speed in order to meet various deadlines, but you should always remember to take the time and not rush into things too quickly. Doing things at a faster pace doesn’t mean they’re better.

3. Be truthful.

This one is fairly obvious, especially in PR. This relates to transparency, which an essential skill needed to be successful in the field. It also helps build your credibility in the workforce, and shows that you can be trusted. Let’s ask a serious question: do you really want to be involved with someone that isn’t truthful with you or your organization? No, you don’t.

4. Be open-minded.

There are a lot of compromises to be made when it comes to any kind of relationship. Being open-minded relates to having both sides understand each other. If you’re close-minded about things, the relationship isn’t going to get anywhere, and it isn’t going to progress forward. Instead, it will just stay where it’s at, or even worse, it will take steps backward, which is a huge red flag.

5. Find the right partner.

This is a hard thing to do, so much so, that almost no one gets it right the first time around. Sometimes what comes first, isn’t always the best option; that doesn’t necessarily mean it’s a bad option, it just means that there’s something better out there for you to move forward.

There are many other ways to help improve whatever relationship you find yourself in. The thought of being in one, personal or work-related, is one of the trickiest things to get right, and they’re always changing; sometimes for the better, and sometimes, sadly, for the worse. But no matter what, you can’t stop trying to find that perfect match.


Adam McKnight is a junior public relations major. He is a general body member of Waynesburg University’s Public Relations Student Society of America, as well as an account specialist for Red Brick Communications, a student-run communications firm. An avid tennis player, he hopes to one day pursue a career related with the sport he loves.

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