Combining your Passion with Public Relations

In public relations, you have an opportunity that many others may not have: the ability to be work with a passion of yours – be it sports, electronics or something else. More times than not, though, it seems harder than it is. With that in mind, here are some tips to help you combine your passion(s) with a great PR career.

Find your passion.

This is the obvious first step. You have to make sure that you really are passionate about something, otherwise it won’t turn into a PR career that you love. There are some cases where that’s not true – but more times than not, if you don’t truly know your passion, you can’t turn it into a PR career that you really want.

Retrace your steps.

Passions usually form during childhood, so find out what you used to love as a kid. Was it playing sports? Maybe it was collecting something? Whatever it was, try and find it again. That’s what true passion is.


Maybe what you think is your passion is really only scratching the surface of what it could be.  Be sure to really understand your passion, and find out how it could fit with public relations. If there’s something out there that maybe you didn’t know about, it could hamper your interest and possibly become something that you no longer want to pursue.

Try it.

You never know about anything until you try it out. This could be an opportunity to shadow someone whose interests match your own, or look for internships that match your interests. This is pivotal in finding a PR career that matches your passion. Maybe this particular career option isn’t what you expected it to be, or maybe there is something else that you don’t like about this job. You’ll know far ahead of time if this is something you want to get into by giving it a test run.

At the end of the day, it’s a matter of what you put into your career. You only get out of it what you put into it. The thought that you can potentially get a career with your passion will have you off to a great start. The old saying goes “if you find something you like, you never work a day in your life,” and if you find the career that goes hand in hand with what you’re passionate about, you’ll truly never feel like you’re working just to make money and pay the bills.


Adam McKnight is a junior public relations major. He is a general body member of Waynesburg University’s Public Relations Student Society of America, as well as an account specialist for Red Brick Communications, a student-run communications firm. An avid tennis player, he hopes to one day pursue a career related with the sport he loves.

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