Session: Keynote Speaker.
Presenter: Amy Taylor, Founder of MINC
Recap: MINC stands for Market, Integrate, Network, Create. Amy Taylor spoke to students about how she and her award-winning staff utilize strategic planning everyday to deliver her clients’ direct message. With the slogan “strategically connected,” Taylor begins her strategic planning process with research followed by a needs analysis of the client. Working with clients in virtually every field has taught her that the most important thing you can do for a client is listen to them. She highly recommends showing the client that end result they’re aiming to achieve. Understand the client’s goal, look internally with a plan – then push everything externally. Understand which creative services they need and then create your plan.
- You should always bring three solutions to the table per any one problem you have identified.
- Ideas are not just one dimensional.
- Planning is so important. You may come up with the perfect plan, but things don’t always go as you had imagined. Things will find a way of working out in the end – often times it turn out better than you had imagined.
- Listen to your clients, figure out what they want, and spend their money like its your own.
Samantha Chadwick is a public relations major and journalism minor in her junior year. She serves as an editorial assistant for the award-winning Yellow Jacket student newspaper and will be taking over as Associate Editor in the fall 2017. She is also an active member of Waynesburg PRSSA.