Recently, Waynesburg University Public Relations Student Society of America had its annual PR Week, when we heard a variety of stories and experiences from public relations professionals. One that sticks out to me, especially, was Steve Radick SVP, Senior Director at Burson Cohn & Wolf. Radick talked about how you can be different and stand out in the public relations field. As a rising senior, I found his advice especially profound. Here are four tips I gathered from his presentation.
The first tip is to ask how to get better and ask for feedback. Asking these two questions will help you become better professionals. Mentors can show you areas where you need improvement, in addition to pointing out your strengths. That’s another thing: You have to continue to work on the areas you’ve already mastered to go above and beyond.
Second, have a passion for what you do. When you go to work, make it something that you love to do. Show that dedication to your coworkers, and pull them along with you. Always be passionate about what you are doing; and when you stop having a passion for it, stop doing it.
Cross training shows that you want to understand your field more. It shows how you can be different and you have more skills to offer your employer. In addition to public relations strategies, become well-versed in video, photography, feature writing – whatever it is you’re interested in.
The final step is to ask if anyone needs help before you leave for the day. This makes you a better coworker and shows you aren’t a slacker. Helping out in other areas gets the job done faster and it can help with the quality of work.
Tanner McKnight is a junior public relations major at Waynesburg University. He is the fundraising coordinator for PRSSA, as well as an Account Executive for Red Brick Communications, a nationally affiliated, student-run communications firm. He is also a member of the men’s tennis team.