Session: SharifaSays: Communicate In Style
Presenter: Sharifa Murdock, Co-Founder, Liberty Fairs
Recap: Sharifa Murdock, Co-Founder of Liberty Fairs, shared her journey to success with young practitioners, and how they can achieve greatness in their professional lives. She also shared the message that while rising to the top, it is important to remain humble. Murdock aspired to work for Atrium, a New York clothing boutique, when she was just 16 years old. She then worked for retailers such as Donna Karan, Michael Kors and Louis Vouitton, before returning to Atrium. From there, Murdock, with her mentor and business partner, Sam Ben-Avraham, aspired to create a new era in fashion trade events with their business, Liberty Fairs.
Key takeaways:
- You have to believe in yourself before someone else can believe in you.
- It is important to connect with others wherever you go.
- Having a network is crucial.
- You can be whatever you want to be.
Nicole Tobias is a sophomore public relations major at Waynesburg University. She is the Professional Development Coordinator for the Waynesburg University PRSSA Chapter, and serves as the Public Relations Director and an Account Specialist for Red Brick Communications. She is also a student ambassador for the university’s Office of Admissions.
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